Mwelekeo Insights, one of the leading research and public opinion firms in Kenya, has launched a digital TV channel.
Through its Facebook page on Tuesday, August 19, 2025, the outspoken research firm noted:
“Mwelekeo TV is now LIVE. A space where data meets dialogue and research comes alive for all. We’ve been gathering stories from across the country through polls and studies. Now, we’re bringing those insights to your screens, simple, engaging, and impactful.”
The launch of Mwelekeo Insights TV is designed to bring the firm’s extensive data and findings into Kenyan living rooms in a way that is both interactive and relatable.
According to the firm, the platform will showcase polls, surveys, and studies that cut across culture, politics, economics, and social trends.
“This is not just a TV channel,” the company said in its statement. “It is a space where stories meet statistics, where numbers tell the truth of Kenyan lives, and where dialogue is encouraged for collective growth.”
Among the firm’s most talked-about recent studies is one on bride price. A survey of more than 16,000 respondents across 47 countries revealed that 47 per cent of men support reforms or outright abolition of the tradition.
Younger men, particularly those aged 18–30, are the most critical, with 60 percent saying the practice is a financial burden.
Mwelekeo Insights data presenter. Photo: Mweleleo Insights Source: mwelekeo.com
The report also found that 65 per cent of men believe bride price commodifies women, with urban and educated respondents holding this view most strongly. Meanwhile, older men (above 31 years) were more likely to defend the custom as a cultural anchor.
Mwelekeo Insights has also released findings on marriage trends in Nairobi. Among women aged 18–30, just 29 percent said marriage is a life priority, while 51 percent expressed willingness to enter polygamous unions if financial security was guaranteed.
Mwelekeo Insights report release
Nearly 80 per cent said they prefer to build careers before considering marriage.
The launch of Mwelekeo Insights TV marks a major step in translating research into accessible content. By combining hard data with storytelling, the firm hopes to spark conversations that influence public policy and reshape cultural perspectives across the country.
