A study by Mwelekeo Insights has revealed that most young women in Nairobi are rethinking traditional expectations of early marriage. The survey, which engaged 2,687 women aged 18 to 30, found that 80 percent now prioritise financial stability and career growth over marriage.
The study shows that only 29 percent of respondents still consider marriage an essential life goal. More than half, 53 percent, said marriage is not a priority while 18 percent were unsure. This finding highlights a generational shift where personal achievement and independence carry greater value than conventional milestones.
Financial independence and freedom emerged as the main factors shaping this outlook. Among those who deprioritised marriage, 52 percent said independence was the key reason, 31 percent cited career ambitions, and 17 percent pointed to personal freedom.
Mwelekeo Insights finding on women in marriage. Photo: Mwelekeo.com
At the same time, 60 percent of the women surveyed believe marriage would negatively affect their freedom, while 25 percent saw it as a positive change.
The Mwelekeo Insights data also shows important differences across education and location. Among highly educated and employed women, 67 percent deprioritised marriage compared to 33 percent among those with lower education levels.
In Nairobi’s urban areas, 62 percent of women deprioritised marriage compared to 38 percent in semi urban and rural settings.
Mwelekeo Insights finding on women in marriage. Photo: Mwelekeo.com
Religion and family influence remain significant for many. The study notes that 53 percent of respondents said religion plays a role in shaping their perspective on marriage.
Half of the participants said family expectations either support or challenge their outlook. These findings reflect the balance between modern aspirations and traditional ties that continues to shape young women’s choices.
Overall, the Mwelekeo Insights research shows that 59 percent of women believe marriage is not necessary for fulfilment and personal achievement.
Mwelekeo Insights finding on women in marriage. Photo: Mwelekeo.com
This conclusion points to a gradual redefinition of relationships and family structures in Nairobi. For many women, success is now more closely tied to education, career growth, and independence.
The report provides valuable data for policymakers, educators, and community leaders seeking to understand changing attitudes in Kenya’s capital.
Mwelekeo Insights positions itself as a trusted research partner by tracking these shifts and offering evidence that sparks important public dialogue about the future of society.
