Mwelekeo Insights has once again moved Kenyans with its latest Mwelekeo TV episode on branding and the digital space.
The research and media firm, long recognised for its credible national studies and accurate public opinion data, continues to strengthen its influence as a thought leader in marketing, youth innovation and research communication.
In the new episode, marketing strategist Vivian Wambui Kabiru unpacked the difference between branding and marketing, two terms often used interchangeably.
She explained that branding defines a company’s reputation and emotional identity, while marketing is the act of drawing attention to that brand.
“Branding is your reputation as a business or person,” she said. “It is your vibe, what people feel when your name or business is mentioned. Marketing is what gets you noticed.”
Vivian highlighted the “three Cs” every brand should master: clarity, consistency and connection. She noted that maintaining a consistent message across platforms builds trust, while emotional connection keeps customers loyal.
Her conversation reflected Mwelekeo Insights’ ongoing efforts to link research, creativity and entrepreneurship across Kenya’s fast-changing business landscape.
The Nairobi-based firm has earned widespread credibility for its data integrity and analytical accuracy. Earlier this year, Mwelekeo Insights made national headlines with a February 2025 survey showing that 51 per cent of young women in Nairobi would consider polygamous marriage for economic security.
A March 2025 national study revealed that 77 per cent of older Kenyans recognised Generation Z’s political engagement through social media, while a July 2025 poll highlighted a generational divide on bride price, with 60 per cent of young urban men opposing the tradition.
By combining such robust social research with conversations that inspire entrepreneurship, Mwelekeo Insights has positioned itself as one of Kenya’s most trusted voices in evidence-driven storytelling.
Through the latest episode, it once again proves that credible research and creative dialogue can work together to fuel innovation, authenticity and growth in Africa’s digital economy.
