In a country where unemployment and joblessness among the youth, both educated and unschooled, continue to rise, Mwelekeo Insights, one of Kenya’s leading research firms, has presented a solution grounded in data, strategy and digital empowerment.
In a well-explained and deeply analysed YouTube episode, the firm breaks down how young people can close the widening digital skills gap and transition from job seekers to self-sustaining digital earners.
The new study by Mwelekeo Insights reveals that while many youth desire to earn online, most lack the skills required to navigate SEO, digital advertising and modern income-generating platforms. This skills crisis is now a major barrier to economic progress.
SEO and Digital ads experts Dan Majani speaks to Mwelekeo TV. Photo: Mwelekeo TV Source: YouTube
To address this challenge, the research was presented through an episode on Mwelekeo TV featuring digital expert Dan Majani. The discussion offers a practical blueprint designed to guide youth into profitable digital careers.
“You cannot earn online without first investing in yourself. Money follows value,” Dan Majani said during the episode.
The research identifies the key problem as not a lack of ambition, but a lack of structured knowledge.
Many young people want to earn but do not know where to start, what to learn or how to grow step by step.
SEO and Digital ads experts Dan Majani speaks to Mwelekeo TV. Photo: Mwelekeo TV Source: YouTube
Mwelekeo Insights outlines four critical pillars for closing the skills gap.
The first pillar is understanding SEO. This teaches young people how online content gains visibility and attracts traffic organically through search engines.
The second pillar is Google Ads. This equips youth with the ability to place targeted adverts that convert visibility into income.
The third pillar is Meta Ads. This allows creators and businesses to strategically grow their brands across Facebook and Instagram using data-driven advertising.
The fourth pillar is artificial intelligence. The study encourages youth to embrace AI as a tool for efficiency, productivity and competitive advantage rather than fear it.
“If you do not adapt to these new tools, you will be left behind,” Dan Majani has explained.
Mwelekeo Insights recommends a structured roadmap for youth seeking to thrive online. First, build basic digital literacy. Second, invest in certified training.
Mwelekeo TV host Fridah Mong’are. Photo: Mwelekeo TV Source: Youtube
Third, practice real-world projects. Fourth, continuously update skills to match emerging trends.
The study also calls on institutions and youth organisations to support skill-based learning pathways that align with the realities of the digital economy.
According to Mwelekeo Insights, this episode is not just a discussion but a practical learning resource tailored for the modern Kenyan youth.
