Just like the famous Swahili phrase that goes ukiona vyaelewa, vimeundwa and which basically means that when you see good things it means some effort has been put in a unique way, Mwelekeo TV has finally done it again.
This time it has delivered a powerful and practical breakdown of why Kenyan businesses must take their digital presence seriously.
In a detailed YouTube discussion, Mwelekeo TV has hosted content and digital marketing strategist Dan Majani, who has carefully explained why a business website is no longer optional in Kenya’s fast evolving economy.
The conversation has moved beyond theory and has focused on real business realities. Before a customer has called, walked into a shop or sent a message, they have often searched online. What they have found has shaped their decision.
The analysis has made it clear that social media alone has not been enough. While platforms such as Facebook and Instagram have provided visibility, they have remained controlled by algorithms that have changed without warning.
Accounts have lost reach and some have even been restricted. A website, however, has provided owned digital property. It has given businesses control, stability and credibility.
Mwelekeo TV has emphasized that a website must have functioned as a sales tool. It has needed to attract visitors through proper search engine optimization, guide them through a clear purchase journey and convert them into paying customers.
Features such as Google Business Profile integration, chat boxes for instant communication and reliable payment gateways have been presented as essential tools for serious entrepreneurs.
The discussion has also highlighted credibility. Corporate clients and international partners have often vetted businesses online before entering agreements.
A professional website has signaled seriousness and readiness. Investing between thirty thousand and one hundred thousand shillings depending on the type of website has been framed not as an expense but as a strategic investment in growth.
Through this well structured and insightful analysis, Mwelekeo TV has once again positioned itself as a trusted and reliable platform that has understood Kenya’s business landscape and has empowered entrepreneurs with practical, actionable knowledge.
