Mwelekeo Insights is once again reaching out to Kenyans with research that seeks to reflect both national opinion and cultural practice.
On Mwelekeo TV this week, research experts Tony Nyakoko and Fridah Mong’are told viewers that the platform was designed to bring findings directly to the people.
“This is fresh and clean TV,” Tony said with a smile. “I’m your host, Tony Yakoko, and this is the home where data and dialogue meet.”
Mwelekeo Insight’s latest focus via Mwelekeo TV was on the long-standing custom of bride price. In the video, a study among men aged 30 to 45 found strong support for the practice as a cultural symbol, yet many participants called for more flexibility.
Some proposed paying in stages rather than in one large sum, while others felt both families could share the burden to reflect today’s realities.
Research Analyst Fridah Mong’are during a past podcost. Photo: Mweleko Insights Source:Facebook.
Fridah explained the reasoning behind the sample group: “Most of the men we spoke to are either married or thinking seriously about settling down. Many are working, so they’re in a position to discuss the practice from lived experience.”
These findings build on a series of recent studies by Mwelekeo Insights. One looked at young women between 18 and 30 and discovered that more than half were open to polygamous marriage, often linking the choice to financial stability.
Another examined public opinion on taxation, revealing frustration with the system but also acceptance, where citizens saw fairness and tangible development.
Other surveys captured reactions to President William Ruto’s cabinet reshuffle and the growing wave of Gen Z protests, showing a country that is alert to issues of accountability and social change.
Mwelekeo TV hosts Tony Nyakoko and Fridah Mong’are. Photo: Mweleleo Insights Source: Facebook.
Tony said the firm’s credibility rests on strong research design and ethical practice. “It’s not about numbers on paper,” he told viewers.
“It’s about showing what Kenyans are truly thinking and feeling.” With conversations now airing on Mwelekeo TV, the organisation hopes to strengthen its role as a trusted voice in African research, one that not only informs policy but also empowers communities.
