A flashy display of money on social media has sparked a lively online debate after Kenya Revenue Authority joined the conversation with a clever response. What started as a simple video meant to impress followers quickly turned into one of the most talked about moments on X this week.
The drama began when a young man calling himself a “Kenyan Prince” shared a clip of himself counting bundles of cash. In the video, he is seen what appears to be a small room, flipping through thick stacks of notes as loud music plays in the background. The short clip spread fast across X and other platforms, drawing attention from thousands of users.
Some people admired his confidence and congratulated him for what they assumed was financial success. Others were not so impressed. A number of users questioned whether showing off that much cash online was a wise decision, especially at a time when many Kenyans are struggling with the high cost of living.
A few also wondered where the money had come from, though no evidence of wrongdoing was shared.
The turning point came when the Kenya Revenue Authority responded from its official X account. In a playful but firm tone, the tax agency said “Uliomba ukiface wapi aki ni mbaya!
Without accusing the young man of anything, the message hinted that tax compliance is everyone’s responsibility. The light touch made the post stand out.
Within hours, the response had gone viral. Thousands of users liked, shared and commented on it. Many praised the agency’s social media team for being creative and relatable. Some even joked that the admin behind the account deserved a reward for making tax talk entertaining.
Memes quickly followed, with users imagining the “Kenyan Prince” receiving a friendly call asking him to explain his source of income. The online buzz kept growing as more people joined the conversation.
In recent years, the Kenya Revenue Authority has taken a more active approach online, often using trending topics to pass important messages.
This latest exchange shows how public institutions can engage citizens in a modern way.
