Kenya’s leading research firm Mwelekeo Insights is likely to top as Africa’s source of data-driven research in the near future.
In the first episode since the launch of Mwelekeo TV on Friday August 22 2025, Mwelekeo TV hosts Tony Nyakoko and Frindah Mong’are took time to analyze some of the firm’s groundbreaking studies, turning raw numbers into a lively debate that mirrored Kenya’s ongoing conversations.
Tony Nyakoko set the tone with a candid reflection. He said every statistic has a story and it is important to ask what these findings mean for the people behind the numbers. He asked whether Kenyans supporting taxation were truly endorsing taxes or simply demanding accountability.
Mong’are quickly weighed in, highlighting the human side of the data. She said research often looks technical but in reality it touches lives.
She pointed out that when a survey shows that 51 percent of young women are open to polygamy for financial security, it tells a deeper story about the economy, about gender roles and about the pressures facing youth today.
Mwelekeo TV YouTube logo. Photo: Mwelekeo Insights TV Source: YouTube
The duo also dissected political and social themes. On the Gen Z protests Tony noted that the numbers show overwhelming support for the protests but at the same time a rejection of violence.
He said that balance shows Kenyans want change but not chaos. Mong’are agreed saying the data proves that young people are not just angry but thoughtful about the kind of country they want to build.
Throughout the discussion both anchors emphasized the firm’s broader role in shaping public dialogue. They reviewed opinion polls that measured Kenyans’ perceptions of President Ruto’s cabinet reshuffle, debates on taxation and even cultural traditions such as bride price.
Each point of analysis showed how Mwelekeo Insights goes beyond publishing statistics and instead offers a mirror to society.
Nevertheless Mwelekeo Insights itself has for some time now been contributing immensely to data-driven research across Kenya and beyond.
In July 2025 a study revealed that 53 percent of Kenyan men still support the practice of bride price while 47 percent believe it is outdated.
Another 65 percent felt the costs should be shared between both families, showing shifting norms around financial responsibility in marriage.
In June 2025 research on the youth-led protests showed that while 72 percent of Kenyans supported the demonstrations only 31 percent approved of violent tactics. This highlighted the balance between the demand for change and the desire for stability.
In March 2025 an opinion survey released after President Ruto’s cabinet reshuffle showed that 57 percent of respondents did not expect the changes to improve service delivery, reflecting growing public skepticism toward political promises.
These findings demonstrate the firm’s ability to capture the heartbeat of the nation whether on economics, governance or evolving cultural traditions.
Nyakoko concluded the broadcast with a note on credibility. He said if Mwelekeo Insights continues on its current path, transparent, inclusive and fearless, it will not only be Kenya’s pollster of choice but Africa’s most trusted research voice.
Mong’are echoed the same optimism saying Mwelekeo TV makes the data accessible and turns findings into conversations that matter. She said that is how society becomes more informed and empowered.
By anchoring its debut broadcast on real issues from economics to culture and governance Mwelekeo TV demonstrated the power of data when paired with dialogue.
And by coupling robust research with accessible analysis Mwelekeo Insights is positioning itself not just as a statistics firm but as Africa’s leading storyteller of social reality through numbers.