Larry Madowo pushes back after being told to promote tourism in viral social media exchange.

Larry Madowo, International Correspondent, CNN International, speaking in the Advancing Racial and Ethnic Equity session at the World Economic Forum Annual Meeting 2022 in Davos-Klosters, Switzerland, 19 January, 2023. Ignite. Copyright: World Economic Forum / Boris Baldinger

CNN journalist Larry Madowo stirred fresh debate after posting a blunt response on his Facebook page.

The post featured his reply to an online comment from an individual known as Madam CEO.

Madam CEO questioned how many wildlife videos and pictures Madowo had personally shared about Uganda.

Her comment appeared to suggest that the journalist had a duty to promote tourism content.

Madowo responded sharply with a short but powerful statement shared from X.

“I’m a journalist, not your tourism minister,” the post read without apology.

The response quickly attracted attention and reactions across social media platforms.

Photo Courtesy: Facebook.

Many users praised Madowo for clearly defining the role of a journalist.

Others said the exchange reflected growing public pressure on journalists to promote national images.

Madowo’s reply emphasized independence and professional boundaries in media work.

He reminded audiences that journalism is about reporting, not public relations.

The post ended with a firm tone that left little room for misinterpretation.

Within hours, the response had generated thousands of reactions and comments online.

The moment once again placed Madowo at the center of digital conversations on media ethics.

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